BrandAid

Grant announced: August 9, 2010
Grant amount: $48,000
Location: Port-au-Prince and Jacmel
Key Partners: Inter-American Development Bank and ADASE

Please click here to download the BrandAid Fact Sheet.


Artisans create vases from recycled materials.

The Clinton Bush Haiti Fund grant to BrandAid Foundation (BrandAid) was awarded to assist local artisans in Haiti who urgently needed assistance to stabilize their businesses, and enable them to fulfill an important order from Macy's, as a part of its exclusive "Heart of Haiti" collection.

Through BrandAid, the Clinton Bush Haiti Fund and key partners will help rebuild nine artisan workshops in Jacmel that were destroyed by the earthquake. The project will fund short-term warehouse rental space in order to provide storage for production materials and finished handicraft products.


A Haitian artisan creates a colorful plage from papier-mâché.

BrandAid is currently assisting Haitian artisans in fulfilling their order for Macy's. The Heart of Haiti Collection is inspired by the courage and culture of the Haitian people. The handmade crafts will be sold online at macys.com as well as in 25 stores around the country. Already, this order is ensuring livelihoods for more than 200 Haitians who now know that they will be able to provide food, shelter, clothing, and education for their families.


Haitian artisan works on a quilting project.


Transforming Lives and Livelihoods
With support from the Clinton Bush Haiti Fund,
BrandAid will:

  • Increase global demand for Haitian crafts.
  • Collaborate with Aid to Artisans, another Clinton Bush Haiti Fund grant recipient, to aid long-term development of the Haitian arts and crafts sector.
  • Assist artisans on multiple levels of the supply chain translate their skills into successful businesses by providing assistance in branding, marketing, and distribution.


Scrap metal is collected throughout Haiti and transformed into
pieces of art by local artisans.

About the BrandAid Project
The BrandAid Project is a global initiative to provide world-class branding, marketing, and distribution support to artisans in developing countries. Its co-founder, Cameron Brohman, has lived and worked in Haiti for over 25 years. Jacmel, which was hit particularly hard by the earthquake, is a traditional center for Haitian papier-mâché crafts and one of the BrandAid Project's focus areas. BrandAid Foundation, in partnership with other organizations such as the Inter-American Development Bank and the Association pour le Développement de l'Artisanat du Sud-est (ADASE) a Haitian NGO, seek to brand Haitian crafts produced in Jacmel and the Croix de Bouquet section of Port-au-Prince under the name "Carnival Jacmel."